On the 10th October 2017, HIJUP opened its first offline store at Pasar Minggu, South Jakarta! The decision to open the Warehouse Store, aside from bringing the brand itself closer to its loyal customers, was made in part due to the success of the previous Warehouse Sales made by HIJUP. Through this Warehouse Store, customers will be able to see for themselves their favourite products from HIJUP straight from the racks!


As many as thirty-nine brands, ranging from clothes to cosmetics specially prepared by HIJUP were made available at the Warehouse Store during its opening. Among those were products from HIJUP’s very own Power House brand, which is a collaboration made with a number of Premium Brands, such as Jenahara, Miss Marina, Tatuis, Maja and Allura. This collaboration is hoped to be the solution for talented designers to continue creating without being held back.

Exclusive products from other popular brands such as Dian Pelangi, Mader, Ria Miranda, Chiel Shoes, Kami Idea, Vivi Zubedi, Tulisan and Sejauh Mata Memandang were also available at the Warehouse Store. Aside from that, local cosmetics brands such as MD Cosmetic, Luxcrime, Goban, Polka, Marjoline and Sophie Kutek were also represented by their own products at the store.


In addition, Sejauh Mata Memandang presented their newest collection, Susun Semanggi Scarf in the form of a mini trunk show in a collaboration with a few of the Faces of HIJUP, Tiqasya, Nadiah Faatimah as well as Hamidah Rachmayanti. The collection represents unity in the centre of the city of Jakarta as well as a patriotic love for the nation.

In association with this year’s Look Good, Feel Good, Do Good campaign, HIJUP is still continuing to give back to society through their charity programs, such as the Rumah Quran, their collaboration with Aksi Cepat Tanggap (ACT) for the Rohingya crisis as well as the Sekolah Aman with Gita Savitri. These programs truly capture the heart of the brand’s efforts in giving back and doing good things within the surrounding community. With the opening of the Warehouse Store, HIJUP hopes that this will only be the first step towards opening more stores throughout Indonesia in order to fulfill the needs of their loyal customers.