With unique taglines such as #ScarfWithSoul and “Wear It As You”, Aidijuma is no newcomer when it comes to breaking ground in the scarf industry. However, with the expansion of their bawal scarf empire came the most exciting news of the debut opening of their Borneo Headquarters in Gadong, Bandar Seri Begawan. Replicating Aidijuma’s signature one-of-a-kind pastel atmosphere filled with flowers, polka dots and fluffy white doves, it’s clear that Aidijuma stops at nothing to welcome their new customers and pamper their existing ones.

PHOTO: Muslyfe

Their booth number 18 at the famed “Letop Lebaran” sale at Brunei’s International Convention Centre lies right beside the stage of the Main Hall. But even before seeing their booth, one hears of the famed “Scarf Buffet” being uttered from one excited mouth to another. With a promise of one beautiful scarf from their Collection Classic Items for BND3 or five for BND12, it was truly every hijabster’s fantasy come true; a real variety of ala carte or all-you-can-eat. To entertain and enlighten the crowds, Bruneian blogger Bash Harry performed one of her well-known tutorials celebrating the company’s theme of “Wear It As You” on how to work the bawal square scarf. She also dishes out advice on how to style it with class for more formal occasions such as Eid, as well as the best techniques to flatter the shape of the wearer’s head. Look forward to yet another famed Bruneian blogger, Jeeradoesfashion as she shares her own unique tips on styling the bawal scarf on the 22nd of June!

PHOTO: Aidijuma

Beaming shoppers talk of their delight of the launch knowing that they’ll now have instant access to the brand’s adorable designs at their fingertips. The incredibly modest lengths covered in bright patterns and motifs attract both mothers and daughters alike, including doting moms looking to spoil their girls before the upcoming festivities. The brand’s calming charisma reels in its customers as they generously extended invitations for a public sungkai (breaking fast) session at the venue itself where guests could break their fast together as well as continue on with Terawih prayers straight after.

With the first day already laden with fun-filled activities and ear-to-ear grins on shoppers’ faces, Aidijuma offers up to 3,000 scarves as a lucky gift for the first thousand customers to show up at their booth everyday until the 23rd of June 2017. Don’t forget to pop by Booth 18 at the Brunei Darussalam International Convention Centre for your free scarf (if you’re one of the lucky ones!) and a chance to be a part of the Aidijuma experience!

PHOTO: Muslyfe