No matter the time or era, the fashion industry is always one to be changing and evolving. The fashion trends we’ve seen in the past always tend to make a comeback from time to time, and we always see new styles and patterns emerging on the runway. Never has one fashion trend existed for longer than a decade, but, maybe there is one kind of trend that’ll hopefully stay popular for much, much longer.
Hijabi fashion has generated a great deal of popularity within the past couple of years. Household Muslimah fashion gurus such as Dina Tokio, YaztheSpaz, Habiba Da Silva, and many more are changing the way in which marketers and companies develop their clothing and branding styles to target fashionable and modern day Muslimahs.
Recently, H&M released an ad featuring hijabi fashion blogger Mariah Idrissi. Just this month, Covergirl announced one of their new brand ambassador hijabi make-up artist (MUA) and blogger Nura Afia. So, why is the emergence of Muslim beauty gurus, bloggers, and MUAs important in regards to the fashion industry?
Well for starters, it shows just how the fashion world and brands are beginning to advertise fashion through equality and inclusivity, as opposed to merely showing one side of what the fashion industry looks like. Muslim fashion is a very large industry that generates a vast amount of revenue. According to the State of the Global Islamic Economy Report, Muslims in countries such as France, Singapore, and Turkey had spent $230Bn on clothing in 2014 and will spend an estimate of $327Bn in the year 2020. For fashion companies, that’s a HUGE amount of revenue that they have the ability to tap into in the near future. This is why we see popular stores such as H&M, Topshop, New Look, and Zara introducing longer length tops and more modest clothing, to target to these Muslim shoppers who are interested in fashion and also to help them tap into a demographic that they’ve been missing out on for years.
To benefit both parties, Muslim-targeted clothing designs are also worn by those who don’t practice Islam. Habiba Da Silva and her brand SKIN introduces a line of scarves that double as both hijabs for Muslims, and regular shawls for those are not Muslim nor who wish to wear hijab. In addition, the scarves are meant to fit any skin tone, making them accessible and flattering for anyone who wishes to wear them. This has made her scarves very popular for both Muslim and non-Muslim demographic. (Read more about Habiba’s line here.)
The fashion and beauty industry can and should be for everyone. Hijabi fashion shouldn’t be targeted just towards Muslims, nor should generic fashion brands be so exclusive with their clothing styles. Offering fashionable clothing that can be worn by anyone from any religion, ethnicity, color, shape and size works to benefit both fashionistas and the businesses. Talk about a win-win situation!