ArumCouture is a Bruneian and Malaysian brand that has just been launched in Brunei on April 28, 2018, yesterday at the conference room at The Empire Hotel & Country Club.

Launched by the guest of honour, Yang Amat Mulia Pengiran Anak Hajah Siti Radhiah Binti Pengiran Maharaja Lela Sahibul Kahar Pengiran Anak Haji Mohd Yusof, and Puteri Salbiah Megat Razali, the founder of ArumCouture (Malaysia). Present was a guest artist from Malaysia, Fahrin Ahmad, the Director of ArumCouture, Mohd Raduan Lamudin, and the President of ArumCouture, Adi Mardhi.

Photo : Muslyfe/Elina

ArumCouture’s products are its exclusive square scarves and its perfumes. Who here agrees that life just has gotten so much easier to match your Raya outfits with scarves these days?  And especially once you see the one by ArumCouture!

Also, smell good with their perfume which gives you four different scent: Terpesona, Duchess, My Sunshine and Red Blossom (my personal favourite!). All with its unique aroma to it, they all live up to its name, and that is how Mohd Raduan Lamudin, the director of ArumCouture, created the scents.

Photo: Muslyfe/Elina

The moment you enter the room, you will see the beautiful scarves arranged nicely on the racks, and there is really no way that you would walk into the room and not have your eyes on it! The atmosphere felt exquisite, and it feels as though the scarves are calling out your name, like those in The Confession of a Shopaholic! Exactly that. 

Perfect to purchase it for yourself, to fulfill for your shopping craves, to hush that inside voice that keeps telling you to “just buy it!”, to add to your wardrobe and save yourself from the days when you go through that “I have nothing to wear this blouse with” days. It is even perfect as a gift to someone! Mother’s Day is coming, and then there is Ramadan, and there is Eid. We are really reaching the season of giving. Believe it or not, I may have used one of the reasons I just listed down to purchase my very own piece from ArumCouture!

Photo: Muslyfe/Elina

The scarves were created by the designers based on the current trend and have 200 designs to choose from. There are only 2000 units at the event, which are all based on first come first serve basis. The collection of silk scarves there includes different patterns such as florals, abstracts, and varies in colours from pastel to bold ones, and can’t go wrong with the classic designs! Lucky draws were also held, which grand prize was a trip to Kuala Lumpur, Malaysia.

Other than in the event, you can purchase ArumCouture from their website, and their app which is available worldwide on both the App Store and Google Playstore. The event was held and open to the public from 12 pm until 10 pm. Each of their scarves comes in a nice white box and each purchase is inclusive of one bottle of 15 ml roll-on perfume, from the scent of your choice, which is easy to carry in your bag anywhere! It is definitely a great deal for an introductory price of BND 39, because the next time you see it, it will be priced BND 50.

What’s great is that the launch was supposedly a one-day event, but due to the overwhelming response, it has further extended to another day! So ladies and gentlemen, make your way to Arum Couture and complete your outfit!